Welcome
I’m Dan Martin
Experimentation / CRO / Testing
I'm an experimentation strategist, testing expert and CRO specialist primarily focusing on early to mid SaaS products and Product-Led Growth companies.
I've worked with some cool people
Popular Articles
Product-Led SEO vs Marketing-Led SEO
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6 lessons I learned while working at a hyper growth tech startup
Working at a hyper-growth startup was one of the most incredible experiences of my life. It was also one of the craziest experiences of my life.
How To Set Up Your First Website Experiment
Experimentation is of the most under-used tools in business today, but those who do use it often lead the pack.
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