Welcome

I’m Dan Martin

Experimentation / CRO / Testing

I'm an experimentation strategist, testing expert and CRO specialist primarily focusing on early to mid SaaS products and Product-Led Growth companies.

Substack

LinkedIn

IMG_0500
I've worked with some cool people

Popular Articles

photo-1628320281190-89b24da58b0f

Product-Led SEO vs Marketing-Led SEO

Deciding what skillset to look for in your new SEO hire

eb161289-7d17-4d4e-b35d-edcdb0e39a8e_4032x3024

6 lessons I learned while working at a hyper growth tech startup

Working at a hyper-growth startup was one of the most incredible experiences of my life. It was also one of the craziest experiences of my life.

photo-1554475901-4538ddfbccc2

How To Set Up Your First Website Experiment

Experimentation is of the most under-used tools in business today, but those who do use it often lead the pack.

IMG_0409

Join My Substack

Want to learn more about all things growth, experimentation and more? Subscribe.